Since opening an Instagram account, I’ve become fascinated by the power of the hashtags.
Hashtags are words preceded by the pound symbol (without spaces). These key words or phrases categorize posts. For example I use #TexasPanhandle on every one of my Instragram pictures. Through the use these key words and phrases, you can follow anything of interest including places, people, hobbies, food, fashion, special interest groups, companies, TV shows, movies, etc.
The birthplace of the hashtag symbol first happened on Twitter. Discussions became trackable and content can be organized using hashtags. Twitter hashtags allows for “trends”, or specific topics in conversation that you’d like to follow or become engaged by posting comments.
So how can writers benefit from using hashtags?
Create hashtags for your book titles, character names, author events, or use key topics that relate to your books when you post something.
Social media sites such as Facebook, Google+, Tumblr, Pinterest, Vine utilize hashtags to maximize shareability. Popular hashtags will help you pick up followers who are interested in the same things, and will help you discover new accounts. So what’s popular or trending now, you might ask. Go to hashtags.org to find out.
Follow me on Twitter, Pinterest and Instagram! Links are located on the home page of my website at www.nataliebright.com