For the past six years, Mark Coker with Smashwords has shared results of their readers survey. Several of the topics covered include pricing, box sets, word count, social media, genres. The results of the 2017 Smashwords Survey can be viewed in total, see links below.
The Smashwords catalog offers over 450,000 titles and is fiction heavy. 87.5% of Smashwords’ sales during this survey period were for fiction. Romance, including YA romance, accounted for almost 50% of total sales.
Listen to the Podcast #7 here: https://www.smashwords.com/podcast/7
Watch his complete RWA slideshow presentation here: http://blog.smashwords.com/2017/06/smashwords-survey-2017.html
Here are a few of the major points that I found interesting:
Top Selling Genre
According to the 2017 Smashwords survey, the top selling genres for fiction were Romance, Erotica, Fantasy, Young Adult & Teen, and Science Fiction. The top five for non-fiction were Self Improvement at #1, Health, Well-Being and Medicine #2, Business and Economics, Religion and Spirituality, and Relationships and Family. Obviously romance readers are the most veracious, and are loyal fans.
Presence on Social Media
Of the top 1000 bestsellers, close to 75% of these authors have a website or a blog. Over 60% of the bestselling authors are on Facebook and on Twitter. Readers like connecting with their favorite authors
Books that are priced at free, on average, get about 33 times more downloads then books at any other price. More proof that FREE for a first book in your series is a powerful way to introduce readers to your work. By pricing your book at free, you make it easy for new readers to take a chance on you. Many authors write a shorter novella priced as free or as a give-away in newsletters, as an introduction to their series. The survey definitely shows that series with free first book earn more than series without that starter incentive book. I’m torn on this topic, because I wonder if our hard work has been devalued. Everybody thinks they can write a book, and it’s so easy to publish these days. The profession of writing has shifted away from the craft of writing a great story to publish your work now. As you all know, writing and editing is some of the hardest work you’ll ever do, and it has to be done first before you can have a book in hand. Then comes the publishing and promotion.
It’s Still about the Story
After last week’s critique meeting with the WordsmithSix gang, I can tell you that quality continues to be our focus. We are working on stories for a Route 66 themed anthology, and from what I read last week, readers are in for a treat. We leave no stone unturned when we critique each other’s work. We talk about character motivation, plot structure, and setting descriptions. Our meetings usually run about three hours, and we don’t waste much time on spelling and grammar issues. We really try to dig deep to assure that readers discover an entertaining story.