INDIE AUTHOR MINDSET
Several weeks ago, at a Western Writers of American conference, I pitched an idea for a book featuring pictures of a cattle ranch, an explanation of the work Texas cowboys do, and original recipes from a ranch house cook. The editor told me that bookstores will never know where to shelve it, and she is absolutely right. She raised several good points that I had never thought about. My idea doesn’t fit with cookbooks because it has picture of cowboys, not that much food. Maybe ranching related, but it’s not a coffee table book because I’m not a professional photographer and my name wouldn’t be the draw. What about regional or local history, but it has recipes.
If you publish traditionally you must have an iron clad genre, theme and target market. That question will be asked of you in the pitch appointment. By the way, my roommate and I had practiced our pitches several times. Yes, she shot down my book, but I wasn’t nervous or offended, and I really appreciated an editor’s insight on my project. Business is business.
The mindset for Independent Authors is slightly different than taking the traditionally published route. I understand retail selling and bookstore shelving labels, but on the other hand as an Indie I can turn my idea into a book anyway. My target market is the local ranching community, a group I am very familiar with. I would sell it at library and book events in my area. Will it be worth my time and expense to have a book in hand? I’ll have to do the math and give it some serious consideration.
In the Indie world of publishing, I see myself as a writer with a gazillion ideas that cross all genres and numerous markets. I want to monetize my work in every way that I can. Parts of fiction books become short stories in anthologies. The theme for my nonfiction book can be rewritten for the magazine market or as a children’s book. Related topics would make great blog posts. If you’re bound by a literary agreement, you are limited in turning those characters, themes, or ideas into something new.
The mindset of a traditionally published author is slightly different which involves a literary agent and publishing house editor. You may have heard traditionally published authors advise, “pick a lane“. It’s valid advice. I am a fan of numerous best-selling authors who write only one genre and do it extremely well, resulting in very successful careers. Write, write, write, and keep writing what you’re good at. It’s a gamble for those who stray. What if your regency romance readers hate your new young adult fantasy? Will it cause your fans to stop buying your books all together?
A good story is a good story. That will never change for readers. Today’s readers don’t care if you’re traditional or self-published, and probably don’t really understand the difference. They just want to be entertained.
Indie Authors are free spirits in many ways. We don’t write to any pre-set list of rules. Indie Authors can define our own story elements such as word counts, settings, characters, and plot lines regardless of publishing trends set by acquiring publishers. We acknowledge the characters that wake us up at night. We set our stories in the places that call to us. We write the stories of our heart, and that can make for a very satisfying work day.