By Natalie Bright

Think of all the ways you can say BUY MY BOOK without typing BUY MY BOOK. Here are a few examples:

ü Are you signed up for my Newsletter? (link to website)
ü Are you following me on Amazon? (link to Amazon Author page)
ü I’ve posted a new picture on Facebook! (link to Author Public Page)
ü Quotes about reading, books, authors, writing. You don’t have to have a link in every post.
ü Quotes from your books with a direct link to your website. Make it easy for Followers to find you and your books.
ü Major brags or awards that can be retweeted over the course of several months at different times, just said in different ways. Remember, it’s estimated that about 10% of your followers are actively online at any one given time.
ü ReTweets from local news items of interest and area businesses.
ü Facts and interesting tidbits about your town or state. If you want to keep a low profile and keep your local area private, tweet about the settings in your books.
ü Add links to your books and generate new followers who are interested in your work.
o Make specific comments about cover art and give kudos to your design team with link to your book.
o Comment about the look or personality of your characters with link to your book.
o Comment about specifics on the covers with link to you book.
o “Cover Reveal” for new books with link to your book.
o Research notes and pictures of research pics with link to your book.
o Comment about events and booksignings as “going to” or “been there” with link to your book.
ü Exchange Pleasantries
o Happy Monday. Have a great week everybody.
o TGIF Have a great weekend.
o Personal glimpses: Baked cookies with granddaughters this weekend. What did you do?
o Comments about meals, dinner parties, and special outings.
o Pay it Forward: Time for coffee and a great book, with link to one of your favorite authors.
o Pic of your patio flowers
o Pic of the view from your office window
o Pic of your pets

Now that you have a list of ideas to work with, make a social media plan and rotate these posts between all of your social media sites. With useful tools like Hootsuite, you can schedule posts in advance. Don’t flood them all with the same stuff. Think about how YOU engage. At lunch, I usually glance at Twitter, Instagram, and Facebook. If you do a blanket post to everything at the same time, my feeds are flooded with that same message from you and I’m very annoyed, which means I’ll probably order dessert. It’s your fault.

Hoorary for Us, because now more than ever before, authors can connect directly with readers. It’s a great time to be a writer.

Be nice. Have fun!


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