By Natalie Bright

Think of all the ways you can say BUY MY BOOK without typing BUY MY BOOK. Here are a few examples:

ü Are you signed up for my Newsletter? (link to website)
ü Are you following me on Amazon? (link to Amazon Author page)
ü I’ve posted a new picture on Facebook! (link to Author Public Page)
ü Quotes about reading, books, authors, writing. You don’t have to have a link in every post.
ü Quotes from your books with a direct link to your website. Make it easy for Followers to find you and your books.
ü Major brags or awards that can be retweeted over the course of several months at different times, just said in different ways. Remember, it’s estimated that about 10% of your followers are actively online at any one given time.
ü ReTweets from local news items of interest and area businesses.
ü Facts and interesting tidbits about your town or state. If you want to keep a low profile and keep your local area private, tweet about the settings in your books.
ü Add links to your books and generate new followers who are interested in your work.
o Make specific comments about cover art and give kudos to your design team with link to your book.
o Comment about the look or personality of your characters with link to your book.
o Comment about specifics on the covers with link to you book.
o “Cover Reveal” for new books with link to your book.
o Research notes and pictures of research pics with link to your book.
o Comment about events and booksignings as “going to” or “been there” with link to your book.
ü Exchange Pleasantries
o Happy Monday. Have a great week everybody.
o TGIF Have a great weekend.
o Personal glimpses: Baked cookies with granddaughters this weekend. What did you do?
o Comments about meals, dinner parties, and special outings.
o Pay it Forward: Time for coffee and a great book, with link to one of your favorite authors.
o Pic of your patio flowers
o Pic of the view from your office window
o Pic of your pets

Now that you have a list of ideas to work with, make a social media plan and rotate these posts between all of your social media sites. With useful tools like Hootsuite, you can schedule posts in advance. Don’t flood them all with the same stuff. Think about how YOU engage. At lunch, I usually glance at Twitter, Instagram, and Facebook. If you do a blanket post to everything at the same time, my feeds are flooded with that same message from you and I’m very annoyed, which means I’ll probably order dessert. It’s your fault.

Hoorary for Us, because now more than ever before, authors can connect directly with readers. It’s a great time to be a writer.

Be nice. Have fun!




By Natalie Bright

Let’s switch hats for a minute and be a reader. Let’s think like a fan of books.

Do you follow your favorite authors on social media? Do you enjoy learning more about them and their books through Instagram or Facebook interactions? Do you appreciate glimpses into their daily lives and their writing process? I follow the people and the topics that are of a personal interest to me.

As Facebook evolves into a “Pay to Play”, I am being gutted with ads. And then there are ads on Twitter too. The good thing is that I’m having ongoing info overloads on topics of my choosing, like bestselling authors, book publishing, genealogists, historians, and parents of teenagers. On a regular basis I receive email notification from Twitter on posts labeled “Popular in Your Network”. This week’s included several tweets from a favorite author which annoyed me greatly. It read: “Make sure to buy my book on Amazon.”

Pushy. Intrusive. Down right rude. I’ve been a life-long reader of this person’s work, and yes, I am well aware that there are books for sale.


Your followers have probably purchased a book or two. Maybe even read it, told a friend, and perhaps posted a review. They know you have books for sale. Or perhaps they haven’t made a purchase yet, and just want to learn more about you. If there’s a connection, they may become interested enough to read your work.

I want to buy YOUR book. I want to discover great stories by new-to-me authors. Perhaps it’s the beautiful cover that entices me, or a brilliant tagline. It’s NOT going to be a pushy, condescending ‘call to act’ that makes me want your book.


If you don’t enjoy social media, do not pretend to be engaged with your fans by posting mundane, meaningless posts because someone told you to. It’s not sincere, you’re only irritating us, and you’re most certainly not attracting new follows, which should be your goal. If a new follower visits your twitter page and your feed is full of self-promotion, they’re not going to follow you. Would you follow you? Either be your true self because you sincerely want to engage with people, or stop it. Don’t post meaningless garbage. Just don’t. If you’re not interested in it, more than likely your fans won’t be either. I’m not naïve enough to think that big name authors do all of their posting, but the savvy ones have assistants who can be authentic and work hard at reflecting the personality of their clients.

Social media is a powerful tool. Marie Force, bestselling Hybrid Author, engages regularly with her fans and recommends that authors spend as much time on Facebook as possible. Nora Roberts is posting this week from Italy, with breathtaking views, delicious food, and tales of her shopping exploits. Eloisa James posts tidbits and pictures from all over Europe on her many travels. Indi author, Joanna Penn, of the Creative Penn, credits her success to Twitter. These are just three examples from a few of my favorite authors who use social media in extraordinary ways. There are many more.

Happy Tweeting!