CHANGE. COUNT ON IT.
By Natalie Bright
Who remembers 8-track tapes? Soon after, the cassette player in my then boyfriend’s car was something else, and the fancy case with his cassette collection was impressive. From even further back, I have a cabinet full of mom and dad’s album collection. Their beloved, overly large, oak-veneer record player makes a great plant stand.
YOUR TELEVISION PROGRAMS
Some of you may recall surfing through only three major television channels, and the lucky houses with strong antenna signals could pick up PBS. And then cable brought channels devoted to history or animals. Cartoons were on 24 hours! It wasn’t any time before we could watch edgy content that would never be shown on CBS, NBC, or ABC. The satellite dish brought us hundreds of channels. I streamed the entire season of Longmire on Netflix one snowy, dull weekend not too long ago. Waiting for a major network to schedule the reruns is a thing of the past. Amazing!
Music and television have gone through a transformation in the past decade. Now it’s book publishing’s turn. As I follow blogs and podcasts this year trying to educate myself on the changing tide of book promotion in the new century, all indications are that 2015 was the turning point. How we publish and read books has been altered forever. There’s no going back.
I’ve been pondering these important points:
- I just downloaded the first book in a series by a favorite author for FREE in iBooks. The iBooks App is a built-in app on some hand-held devices, or is available for free download for your iPhone, iPad, or iPod touch.
- India and China have seen the largest growth in the number of hand held devices, and now have more users than US, with 250 million English speaking people living in India.
- It’s impossible to analyze the impact of eBook sales because many are being published without ISBNs.
- Through a wide variety of book platforms such as iBooks, Kobo, Smashwords, Nook, Kindle, etc., paired with all that social media offers, readers will seek their favorite genres and discover authors. The publisher’s name has very little impact. People are going to read what they want to read.
- The future is mobile.
For the work that writers do, I think there are several important questions to consider. Where will fans find your books in 2016? Will more people read stories on their hand-held devices? What if more people became readers because they have easier access to the kinds of stories they like?
What I’m trying to tell you is that during a one hour traffic delay because of the lumbering construction equipment blocking Highway 287, I read the heck out of an iBook on my iPhone.
Welcome to the 21st Century. I’m thinking it’s a great time to be a writer!
Keep on writing onward as always, WordsmithSix-ers!