Formatting Your eBook for Publication


Formatting Your eBook for Publication

Natalie Bright

I tried.

With open mind, I tried to learn everything about book formatting, because smart business owners should have an understanding about every component of their operation. Because I kept reading about issues with Microsoft Word conversions, I decided it might be best to make sure my book looks perfect in the format each distributor prefers.

The Scrivener online class was great [learnscrivenerfast.com] and I LOVE how organized my writing projects are, but the power of Scrivener is in the compile feature. I don’t like those 15 space paragraph indentions when my book comes up in the Kindle previewer and I cannot make them go away. Uhggg.

Another online class on Adobe InDesign for my picture books, researching conversion software with reviews out the whazoo (use this one vs. never use it, only use this one…), more instructional videos. And yes, I know there is exceptional software for MACs only. Don’t own one.

Appeals to our 20-something office manager who is supposed to be keeping our other stuff going while I do book stuff. Even she couldn’t help me, and she’s brilliant, so moving on. 1 month, 2 months, 3 months. What did I write during that time, you might wonder? A few blogs and the draft for an easy reader, and we did finish parent taught driver’s education which is HUGE and has nothing to do with my writing career.

Here is a rundown on the different formats to take our book “wide”. In a nutshell, set up an account and submit your properly formatted manuscript:

Amazon Kindle: MOBI

Kobo: refer to their conversion guidelines, but everything is converted to EPUB.

Smashwords: prefers DOC, DOCX which goes through a MeatGrinder, which turns it into an EPUB.

CreateSpace: PDF for print; fonts and pics must be embedded.

Ingram/Lightning Source: refer to the 37 page “File Creation Guide” (yikes! This made my stomach hurt.)

Draft2Digital: Their process creates an EPUB. Good news: you can skip the distributors above, as D2D will do the conversions for free and put it everywhere you want for 10% of your sales.

The Question

So, it boils down to this very important question: would you hire me to do your book formatting?

Absolutely NOT. Are you crazy? You are a savvy Indie Author and a smart business owner to boot. I wouldn’t hire me either, so I fired myself. There is this guy I know who is an absolute whiz and saved me another three months of learning software that I have no desire to understand.

Thank you, Phillip! www.GessertBooks.com

The Next Question

Accounts are set-up, submitted books are approved, tiny prayer for no typos, and then I am moving on to the next question. Who are my readers and where can I find them?

 

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Formatting Your eBook for Publication


Formatting Your eBook for Publication

Natalie Bright

I tried.

With open mind, I tried to learn everything about book formatting, because smart business owners should have an understanding about every component of their operation. Because I kept reading about issues with Microsoft Word conversions, I decided it might be best to make sure my book looks perfect in the format each distributor prefers.

The Scrivener online class was great [learnscrivenerfast.com] and I LOVE how organized my writing projects are, but the power of Scrivener is in the compile feature. I don’t like those 15 space paragraph indentions when my book comes up in the Kindle previewer and I cannot make them go away. Uhggg.

Another online class on Adobe InDesign for my picture books, researching conversion software with reviews out the whazoo (use this one vs. never use it, only use this one…), more instructional videos. And yes, I know there is exceptional software for MACs only. Don’t own one.

Appeals to our 20-something office manager who is supposed to be keeping our other stuff going while I do book stuff. Even she couldn’t help me, and she’s brilliant, so moving on. 1 month, 2 months, 3 months. What did I write during that time, you might wonder? A few blogs and the draft for an easy reader, and we did finish parent taught driver’s education which is HUGE and has nothing to do with my writing career.

Here is a rundown on the different formats to take our book “wide”. In a nutshell, set up an account and submit your properly formatted manuscript:

Amazon Kindle: MOBI

Kobo: refer to their conversion guidelines, but everything is converted to EPUB.

Smashwords: prefers DOC, DOCX which goes through a MeatGrinder, which turns it into an EPUB.

CreateSpace: PDF for print; fonts and pics must be embedded.

Ingram/Lightning Source: refer to the 37 page “File Creation Guide” (yikes! This made my stomach hurt.)

Draft2Digital: Their process creates an EPUB. Good news: you can skip the distributors above, as D2D will do the conversions for free and put it everywhere you want for 10% of your sales.

The Question

So, it boils down to this very important question: would you hire me to do your book formatting?

Absolutely NOT. Are you crazy? You are a savvy Indie Author and a smart business owner to boot. I wouldn’t hire me either, so I fired myself. There is this guy I know who is an absolute whiz and saved me another three months of learning software that I have no desire to understand.

Thank you, Phillip! www.GessertBooks.com

The Next Question

Accounts are set-up, submitted books are approved, tiny prayer for no typos, and then I am moving on to the next question. Who are my readers and where can I find them?

 

Responses to My Amazon Question


Responses to My Amazon Question

Natalie Bright

In last week’s post, I blogged about concerns I had with the sales report for my new nonfiction picture book series, RESCUE ANIMALS. I have been promoting this book like crazy on a local level and was concerned with the reportedly 10 sales. All four books were enrolled into KDP Select, but the number of free downloads is not available on the reports. Here is what I posted on the Amazon Community Board:

“Specifically regarding ASIN: B01M0K6F6G FLASH, The True Story of a Rescue Horse. I have been promoting this eBook heavily in our local area. With just two events I reached close to 1000 people in the first month of release. At one school of 700, we know of at least 300 kids who had FLASH on their phones before they went home that day. I can count at least 50+ friends and family who ordered it as well. Total sales for that time period according to Amazon: TEN. In the meantime I’ve suspended all promo ads and local events, until I can figure out what is going on with my account. Maybe I missed something on the banking information or the pricing page? Can anyone think of something I might have set-up wrong? Thanks in advance for your time and expertise.”

I have since learned that Amazon had a major crash during the week I released FLASH. That might explain some of the reporting issues. Also below are the responses to the Community Forum question above, which is an open forum where KDP authors post their questions and concerns. Rather than joing the storm of accusations about how Amazon is ripping authors off, my first concern was that it might be a problem on my part. As I noted in the previous blog post, the sales ranking for FLASH made it to #5 under the sub-category Children’s eBooks/nonfiction/Farms and Ranch, but still only 10 total sales.

To date, I’ve had four responses to my question:

Amazon Community Forum Response #1:
The grade range for the book is P-5. I don’t know any kids 10 and under who have credit card privileges to shop at will online without parental approval (or parents thereof who would appreciate their kids coming home from school with purchases urged during a school-sponsored marketing pitch—what were you doing checking their phones?). Perhaps 300 small children downloaded the sample to appease the adults applying pressure. Unless friends and family can produce receipts for their purchases, they may also be being polite for the sake of appeasement.
If your Prior Months’ Royalties reports and Payments table show you’re owed money that you haven’t received, there may be a problem with your banking or tax information.

If they say you’ve gotten only 10 sales… you’ve gotten only 10 sales. The sales rank of nearly 1.3 million is consistent with that level of activity.

Response #2 & #3 from the same person:
Quando vai sair os pagamentos de janeiro e fevereiro ? Which translates to: When you are going out payments in January and February?
Hoje já é 18 de fevereiro – Today is February 18th.

Response #4
On the Reports Tab, what do the ORDERS total for that time period?
It is the blue line.

Response #1 was surprising and way out of left field. I’m not going to spark a debate in the forum, but I do want to address that here, specifically to make the point that I did not check kids phones. The point I was trying to make was that the promotion was concentrated to our local area because the horse is well known. The editor and horses’ owner is a music teacher, and everyone at her school, including the kids, parents and her coworkers, are very excited about this book. Each kid got bookmark. The kids probably showed their phone to their music teacher because they were excited and wanted her to see that they had the story. I’m assuming that some of those families have Amazon Prime memberships and hopefully took advantage of the free download.

My two boys were allowed to purchase things online with their phones by middle school age. It was part of their allowance for chores. They had a set amount each month and could purchase music on iTunes. (They did not want the Kindle App, although I really pushed it.) I thought it was a good way for them to learn money management and how to stick to a budget. If they went over budget, they had to do extra work for that month. Strange to me how a question about book pricing set-up shifted to parenting. Such is the world we live in today.

The Amazon Giant we Love

There is a book published on Amazon every five minutes. That’s great news for readers. Obviously, there will be glitches on a world wide scale. It is amazing that we can publish our work with ease and find the books we need, with delivery in a few days.

And then there was this food for thought about Amazon ranking:

According to John Skalzi: “a) if you don’t know how it works, you don’t know why you rank as you do, at any particular time, b) it’s foolish to be invested in a ranking whose mechanism is unknown to you, c) outside of Amazon, the ranking has no relevance.” Authors love validation and those rankings in subdivision categories is basically a “participation ribbon” as Mr. Skalzi explains. whatever.scalzi.com

“Every second you take to worry about your author ranking is every moment you’re not spending writing a book or promoting a book.” Jim Kukrel, sellmorebooksshow.com

In conclusion: I really believe the future is eBooks and as this evovles over the word wide stage there will be a great need for new and original content. As for FLASH, the numbers are the numbers and they’re not changing…just keep writing.

flash-true-story-cover_low

The Giant that is AMAZON


The Giant that is AMAZON

Natalie Bright

Amazon for Readers

I love Amazon. In fact, while drinking coffee I just ordered two eBooks this morning (added to the hundreds more on my Kindle). At the first of the school year, we found a book on the bubonic plague, rush delivery, for a report my teenager had to write. He turned in his paper on time. My college student found two of his textbooks this semester, at greatly reduced prices, because he didn’t want to wait several weeks for the university bookstore to restock. Don’t get me started on my one of a kind, first edition books that I found through Amazon. Absolute treasures. If you ever come by my office, I will gladly show you. Amazon has changed my world for the better.

Amazon for Indie Authors

From a writers prespective, Amazon can be an entirely differrent exprience. More specifically, ASIN: B01M0K6F6G FLASH, The True Story of a Rescue Horse.

I have been promoting this eBook heavily because this horse is somewhat of a celebrity in our local area. My business plan was to fund print copies from eBook sales. With just two events I reached close to 1000 people in the first month of release. At one school of 700, we know of at least 300 kids who had FLASH on their phones before they went home that day. I can count at least 50+ friends and family who told me they ordered it as well. Total sales for that time period according to Amazon: 10.
Ten. That’s the number I reported to the professional photographer, making her split $3.08. We have spent a year working on stories about FLASH. There are four on Amazon, with six more titles in production for my new Rescue Animal Series which launched in September 2016. FLASH was enrolled in Kindle Select making it free for subscribers, which did gain me a few five star reviews and it did reach #5 on a bestseller list under Nonfiction Children-Lifestyles-Farm and Ranch. That’s exciting, but Amazon does not provide numbers of free downloads so I have no idea which of my promotional efforts were effective during that time period. Facebook ads? The school event? The email blasts? The Twitter or Instagram posts? I have no idea the final amount I’ve spent in promotion, because thinking about adding up those numbers makes me nauseated.

Where do KDP authors go to find the aswers they seek? There is no service phone number. Maybe I have my banking information or the pricing page set up wrong? There is no address where I can send a letter to request an audit. The instructions are to post my concerns on a public forum where other Amazon KDP authors can weigh in on my issues (a unique service offered by no other business owner ever). Amazon makes for a horrible business partner. After I finish this blog post, I’m going to post my concerns on the forum. In the meantime, I’ve suspended all advertising promos and cancelled all future events. I had big plans for FLASH in 2017, but I’m not spending any more energy (or $$$) for someone else to gain the benefit of sales from this book. That’s just bad business. My book sales have flat-lined. This relationship Indie Authors have with Amazon is an unbreakable bond. They are our savior and our frustration. My Amazon Author Page looks alright with a few book covers. I’m writing and getting my work out there, and yet if no one is buying or reading my books, then I’ve failed in finding potential readers. How can I make this relationship better for my business and for my creative soul? There are a million new books published every year. This is a long, long marathon to reach and find potential readers. There really is no finish line.

Moving forward means I’ll probably be uploading more books to Amazon this year; the children’s book creator is a genius tool. For Indie Publishers, Amazon does offer the best option because so many people love them as much as I do. I’ll be buying more books from Amazon for certain. They make it so easy. But as a business owner, I do not want to give up on this picture book series. There is still work to be done.

I’ll let you know if I find out anything from the forum. In the meantime…we’ll just keep writing.