THIS IS FOR THE LONG HAUL, BABY
By Natalie Bright
If you think about that statistical report which estimates a new title is published every five minutes on Amazon, you might start to hyperventilate and then throw up your hands in frustration. How can we ever get noticed in such a swirling frenzy of titles? That’s a lot of options for readers and your book will probably not be an instant success. Most likely your launch will not result in a flurry of sales.
The good news is there are more ways to publish your work now, more than ever before. Your digital eBook may very well live longer than you.
Case in point, this week I received an order from a public library for a book I self-published in 2010. The ISBN cataloging system did its job, because I took the advice of several Indie Authors and purchased a block of ISBNs myself from Bowker. My book is now on it’s way from Texas to Missouri. That book project and promotion is long since done, but the title and contents are new to the librarian who just discovered it in 2017. It was all very official. I received a purchase order and she will receive a copy of OIL PEOPLE for her collection.
My book went to Missouri!
So the question to ask yourself is this:
How important is it that you find readers, and are you in it for the long haul?
Are you prepared to tweet, create memes, talk to groups, write blog posts, and plan ad campaigns around your books? Are you prepared to do all you can to promote your titles forever?
Your eBooks do not have a limited shelf life.
In reality, the chance of future readers discovering your books depends solely on you, whether you are traditionally or Indie published. And I just realized this week, there is no deadline to that discover-ability.
Remember that seven year old book I mentioned at the beginning of this post? Guess I better start thinking about new ways to revive the blurb.
Carry on, writers–we’ve got some promoting to do, and in your spare time, keep writing!