Promote You:THIS FOR THE LONG HAUL, BABY


Promote You:

THIS IS FOR THE LONG HAUL, BABY

By Natalie Bright

If you think about that statistical report which estimates a new title is published every five minutes on Amazon, you might start to hyperventilate and then throw up your hands in frustration. How can we ever get noticed in such a swirling frenzy of titles? That’s a lot of options for readers and your book will probably not be an instant success. Most likely your launch will not result in a flurry of sales.

The good news is there are more ways to publish your work now, more than ever before. Your digital eBook may very well live longer than you.

Case in point, this week I received an order from a public library for a book I self-published in 2010. The ISBN cataloging system did its job, because I took the advice of several Indie Authors and purchased a block of ISBNs myself from Bowker. My book is now on it’s way from Texas to Missouri. That book project and promotion is long since done, but the title and contents are new to the librarian who just discovered it in 2017. It was all very official. I received a purchase order and she will receive a copy of OIL PEOPLE for her collection.

My book went to Missouri!

So the question to ask yourself is this:

How important is it that you find readers, and are you in it for the long haul?

Are you prepared to tweet, create memes, talk to groups, write blog posts, and plan ad campaigns around your books? Are you prepared to do all you can to promote your titles forever?

Your eBooks do not have a limited shelf life.

In reality, the chance of future readers discovering your books depends solely on you, whether you are traditionally or Indie published. And I just realized this week, there is no deadline to that discover-ability.

Remember that seven year old book I mentioned at the beginning of this post? Guess I better start thinking about new ways to revive the blurb.

Carry on, writers–we’ve got some promoting to do, and in your spare time, keep writing!

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Promote You: Are You an Indie Author?


Promote You: Are You an Indie Author?

Natalie Bright

To better promote yourself, you need a clearer picture of the path you want to pursue.

The old west, history of the U.S. and the hardiness of the people from that time period has always fascinated me.  I ran across this quote from the Editor of the Cheyenne Valley News, Harry Lovald, who wrote: “The trouble with most of us is a restless spirit. Instead of making opportunity come to us, we are chasing our legs off running after it.”

That description of early pioneers perfectly describes today’s Indie Author.  This week, someone asked me, “What is the term you keep saying? Indie Author? What does that mean?” For me the choice is finally clear. After four years, I terminated the contract with a literary agency to become a proud Indie Author.

For those of you who are new to the creative art of writing and publishing your book, here is a quick review of today’s terms.

 

  1. Indie Author: independently published author, meaning an author who not only is the creator of the work, but shoulders the cost for putting that work into production for the consumer and maintains complete control of the intellectual property. An Indie Author realizes there are many opportunities and paths to realize their goals. They can do everything themselves or put together a capable team of others to help.

 

  1. Traditionally Published: an author who uses the traditional gatekeepers of publishing such as literary agents and editors of publishing companies. A traditional publishing contract transfers ownership of the intellectual property from author to publishing company.

 

  1. Hybrid Authors:a fairly new type of author that has emerged meaning they are both traditionally and independently published. A) They may have obtained their rights back for their backlist of traditionally published books, and are now putting that work out themselves. Or,  B) they may have started as an Indie Author and realized great success in the rankings to garner a substantial fan base, and then was offered a deal from a traditional publisher.

Either way you look at it, it’s all good and it’s a wonderful time to be the creator of original content.

“It is a great responsibility to be pioneers in so great a world.” NARCISSA WHITMAN

 

Promoting You:  Learning


Promoting You:  Learning

Natalie Bright

One of the best ways to promote better is to keep learning about your craft. In this day and age, it seems at the point I feel comfortable with a new tool, it’s time to move on to something better and different. You don’t have to spend long hours to promote yourself, just pick one thing, simple or huge, to do every day.

Below is my to do list for this week under the topic of Learning:

  1. Become more proficient with Canva for creating and updating my headers for Twitter and Facebook
  2. Registered for a Word Alchemy workshop with Texas High Plains Writers, August 19 in Amarillo.
  3. Began an online class taught by a successful Indie Author to learn her social media process.  It is a monthly investment in my work and my future. Here’s the information. https://masteringselfpublishing.com/

Join me every Monday for simple tips that you can do every day to better promote yourself and your work.  Moving onward…

 

WRITER’S REFERENCE


WRITER’S REFERENCE

Natalie Bright

Currently reading:

How To Market A Book: Third Edition by Joanna Penn

This well-known Indie Author and owner of wildly popular podcast, The Creative Penn, has updated her marketing book. So far, it’s a common sense and jammed packed with ideas on marketing your book. I’ll post a book review for you in a few weeks.

In the meantime, hope you’re having a great summer!

Natalie

 

Cardboard Characters


Cardboard Characters

Natalie Bright

One of the most difficult tasks for a writer is to create fictional characters that seem real and believable to the reader. I love books in which characters seem to jump off the page and ones that remains in my head long after the book is closed.

Much Like Cardboard

Are your characters more like cardboard; stiff, emotionless, without personality? They have names and faces, but they are just on the surface of your story and nothing more. The solution: dig deeper into your character’s motivation.

As an author, you must torture your characters. It is impossible to reveal deep character feelings and personalities without applying deep, intense pressure. The ways in which they react to that pressue reveals their temperament and psyche.

Using Character Profiles

Complete character profiles on both your protagonist and your antagonist. There are many great example forms available online.

Don’t stop at the name. Create a birthdate, a history of where they were born, family description, dominate characteristics, weaknesses, and physical limitations. Create historical events for your character that might have happened in their life such as school’s name, college, children’s names, etc.

Write A Letter

Many of my author friends write a letter in first person POV from their character. Don’t think; just free write. Let them reveal their secrets, desires, fears, self-image.

This trick worked great for me on the story I am working on now. My main characters are a young mule-skinner and a Comanche brave. I am alternating chapters between their points of view. I want to show the contrast between how very different their worlds are, yet they are both sixteen-year-old boys. They each wrote me a letter about their different worlds. One holds a great hatred for his father, and the other resents the physical limitations he has to live with. Now I have something to build upon and add the conflict. At this point, writing is more fun than work.

Keep moving forward and thanks for following WordsmithSix!

 

What Is A Novel?


What Is A Novel?

Natalie Bright

NOVEL Defined:

A novel is a fictional exploration of a universal truth as viewed by the author consisting of narrative prose, a theme, a setting, and a plot.

A novel has a protagonist: readers must relate and care about someone in the story. One character that rises above the frey and accomplishes his or her goal against all odds.

The purpose of your novel: elicit EMOTION in the reader. Escape and entertain. Go for the reader’s heartstrings.

Readers remember images even when they are reading written words. Your job as a writer is to create vivid pictures, or images, in the readers’ mind.

WORDS WITH POTENTAIL


WORDS WITH POTENTAIL

Natalie Bright

At last week’s critique meeting, we listened to a story that had been written many years ago. Even though this writer has improved greatly, it was solid—very entertaining and horrifying—we loved it! The potential is even greater based on the feedback. Written as a short story, it’s going to be part of an anthology. I think this author is on the right track by compiling several of her strongest short stories together in one publication. ( I can hardly wait to buy that book, Nandy Ekle!)
Whatever your work in progress might be, whatever fire is burning in your gut at this very minute, whatever idea deserves your attention, those words can become something entirely different in the future. Keep your mind open to the opportunities. For heaven’s sake, don’t delete it! Even bad writing has potential. You can’t edit a blank page. (Wish I had all of those stories and poems I wrote in college. I tossed that journal years ago.)
After I found my way back to writing, a story I wrote about a cowboy called Cecil was accepted in an anthology published by TCU Press almost 13 years later. There is no way I could have known that I would meet a ranch hand with the same name! Meeting the real-life, horse-riding cowboy named Cecil just added more depth and color to my short story. It needed work and it needed a critique from WordsmithSix peeps, for sure. The story became better because of my experiences a decade later. With the help of my critique group, that short story became good enough for publication.
You may be at a point in your writing when it seems rejection is a clear message to give up your dreams of becoming a published author. The very first words by David Morrell, creator of Rambo, keeps echoing through my brain after I heard his talk at an Oklahoma conference,

“Don’t question the why.”

I share this because I have spent, actually wasted, too many years questioning the why. And now I’m asking myself, why for different reasons. Why didn’t I finish that book? I’m staring at a stack of sticky notes and marked up articles for blog ideas, so why didn’t I write them? There’s no way that I could have known back in 1999 that I’d need material in 2017 for two blogs and three orgnizational newsletters. I would have never imagined that I’d have a talented critique group who could boost my confidence and my words. The struggle to write never ceases. Now I’m faced with a part-time day job that will probably go back to full-time soon, and I’ll be frustratingly juggling writing time. What crazy life is this? Opps, there I go again—questioning the why.

The story is in us. The story picked us. We can’t possibly know why. I have to keep reminding myself to stop stressing and find joy in the process.

“Every story I’ve written was written because I had to write it. Writing stories is like breathing for me, it is my life.”
RAY BRADBURY

Find Natalie’s blogs and articles here:
Blogging every Monday about writing life at wordsmithsix.com
Blogging every Friday about the Texas Panhandle at “Prairie Purview”. Read her blogs at nataliebright.com or on the Amazon Author page.
Sign up for here for the newsletter: nataliebright.com
Natalie is editor of “The Window”, the official newsletter of one of the oldest writing organizations in the country, Texas High Plains Writers, org. 1920 in Amarillo, Texas. Here’s the link. panhandleprowriters.org.

Writing Brains & Scrivener


Writing Brains & Scrivener

Natalie Bright

Scrivener software totally gets my writing brain. The more I work in this software, the more I’m amazed at all it can do.

For example, this morning the opening scene for the second book of my Texas Frontier Series popped in my head. BAM! There it was. I am almost 10,000 words into the first draft and the opening chapter I’ve already written is absolutely wrong. Does this ever happen to you? I kept replaying the new scene in my head, over and over until I could get to the keyboard.

Here’s where Scrivener makes your life easy: Within the file that you designate as chapter, you can add a new text file. The chapters will autromatically renumber when you compile the final document. No renumbering pages or worrying about chapter numbers. No cutting and pasting to shift the work. I have a seperate text file for each scene and these scenes can be moved easily around within the manuscript document. That first scene may not be the opeing by the time I reach 30,000 words. No problem. The ‘scene’ file can be shifted to any order within the project file.

For more explaination, here’s the link to watch a great video from the creator of Scrivener:
www.youtube.com/watch?v=AdwnHo23Ub8

I also recommend the online class, LearnScrivenerFast.com

Stay tuned for more tidbits about this powerful writing tool. Are you using Scrivener? What has been your experience with Scrivener?

Responses to My Amazon Question


Responses to My Amazon Question

Natalie Bright

In last week’s post, I blogged about concerns I had with the sales report for my new nonfiction picture book series, RESCUE ANIMALS. I have been promoting this book like crazy on a local level and was concerned with the reportedly 10 sales. All four books were enrolled into KDP Select, but the number of free downloads is not available on the reports. Here is what I posted on the Amazon Community Board:

“Specifically regarding ASIN: B01M0K6F6G FLASH, The True Story of a Rescue Horse. I have been promoting this eBook heavily in our local area. With just two events I reached close to 1000 people in the first month of release. At one school of 700, we know of at least 300 kids who had FLASH on their phones before they went home that day. I can count at least 50+ friends and family who ordered it as well. Total sales for that time period according to Amazon: TEN. In the meantime I’ve suspended all promo ads and local events, until I can figure out what is going on with my account. Maybe I missed something on the banking information or the pricing page? Can anyone think of something I might have set-up wrong? Thanks in advance for your time and expertise.”

I have since learned that Amazon had a major crash during the week I released FLASH. That might explain some of the reporting issues. Also below are the responses to the Community Forum question above, which is an open forum where KDP authors post their questions and concerns. Rather than joing the storm of accusations about how Amazon is ripping authors off, my first concern was that it might be a problem on my part. As I noted in the previous blog post, the sales ranking for FLASH made it to #5 under the sub-category Children’s eBooks/nonfiction/Farms and Ranch, but still only 10 total sales.

To date, I’ve had four responses to my question:

Amazon Community Forum Response #1:
The grade range for the book is P-5. I don’t know any kids 10 and under who have credit card privileges to shop at will online without parental approval (or parents thereof who would appreciate their kids coming home from school with purchases urged during a school-sponsored marketing pitch—what were you doing checking their phones?). Perhaps 300 small children downloaded the sample to appease the adults applying pressure. Unless friends and family can produce receipts for their purchases, they may also be being polite for the sake of appeasement.
If your Prior Months’ Royalties reports and Payments table show you’re owed money that you haven’t received, there may be a problem with your banking or tax information.

If they say you’ve gotten only 10 sales… you’ve gotten only 10 sales. The sales rank of nearly 1.3 million is consistent with that level of activity.

Response #2 & #3 from the same person:
Quando vai sair os pagamentos de janeiro e fevereiro ? Which translates to: When you are going out payments in January and February?
Hoje já é 18 de fevereiro – Today is February 18th.

Response #4
On the Reports Tab, what do the ORDERS total for that time period?
It is the blue line.

Response #1 was surprising and way out of left field. I’m not going to spark a debate in the forum, but I do want to address that here, specifically to make the point that I did not check kids phones. The point I was trying to make was that the promotion was concentrated to our local area because the horse is well known. The editor and horses’ owner is a music teacher, and everyone at her school, including the kids, parents and her coworkers, are very excited about this book. Each kid got bookmark. The kids probably showed their phone to their music teacher because they were excited and wanted her to see that they had the story. I’m assuming that some of those families have Amazon Prime memberships and hopefully took advantage of the free download.

My two boys were allowed to purchase things online with their phones by middle school age. It was part of their allowance for chores. They had a set amount each month and could purchase music on iTunes. (They did not want the Kindle App, although I really pushed it.) I thought it was a good way for them to learn money management and how to stick to a budget. If they went over budget, they had to do extra work for that month. Strange to me how a question about book pricing set-up shifted to parenting. Such is the world we live in today.

The Amazon Giant we Love

There is a book published on Amazon every five minutes. That’s great news for readers. Obviously, there will be glitches on a world wide scale. It is amazing that we can publish our work with ease and find the books we need, with delivery in a few days.

And then there was this food for thought about Amazon ranking:

According to John Skalzi: “a) if you don’t know how it works, you don’t know why you rank as you do, at any particular time, b) it’s foolish to be invested in a ranking whose mechanism is unknown to you, c) outside of Amazon, the ranking has no relevance.” Authors love validation and those rankings in subdivision categories is basically a “participation ribbon” as Mr. Skalzi explains. whatever.scalzi.com

“Every second you take to worry about your author ranking is every moment you’re not spending writing a book or promoting a book.” Jim Kukrel, sellmorebooksshow.com

In conclusion: I really believe the future is eBooks and as this evovles over the word wide stage there will be a great need for new and original content. As for FLASH, the numbers are the numbers and they’re not changing…just keep writing.

flash-true-story-cover_low

Brick and Mortar versus the Electronic Age


Brick and Mortar versus the Electronic Age

Natalie Bright

 

I wandered into a used bookstore one evening. The atmosphere, sights, and smells were everything you’d expect—glorious. The owner obviously loved his books and had an impressive inventory. He mentioned that he had over 1,000 more books in the back waiting to be shelved. I shook his hand and handed him a few of my bookmarks. While digging in my purse to find a business card, I had meant to say, “My picture book series about rescue animals are eBooks now, but I will have print books sometime this year. Do you host events for authors?”

I never got past the word “eBooks” because he interrupted me with an emotional rant. “I can’t do anything with an eBook. How do I put an eBook in my store? Don’t you love books? I love books. My customers love books. They want something they can hold them in their hands…” and on it went.

My reply was less than professional because I didn’t really think it through. I said, “I want my bookmarks back,” and then I grabbed them and he held tighter and we had a little tug-o-war with a few people staring, wide eyed and aghast. He said, “They’re mine. I’m not giving them back.” It all ended with a few laughs, hugs because this is Texas after all, and then he showed me the Texana section.

Honestly, I am a professional book hoarder. We added a wall of shelves when we moved specifically to hold my dad’s Time Life Series collection. My uncle tells me that he’s leaving me his book collection someday, and I will gladly make space. My heart flutters with joy when I see a pile of used books; stained pages and tattered covers just waiting to be rediscovered. I will never stop buying print books.

Unfortunately, not all the world is as devoted as the bookstore owner and I. The revelation struck me about five years ago. My part-time office help was complaining about her mother who kept insisting she read a Nicholas Spark book. This straight A student confronted mountains of text books and she didn’t want anything else added to her reading list. So her mother said, “Take my eReader. You’ll really love this story.”

My office helper did in fact love the story, and got an eReader of her own. She became a voracious reader, consuming three to four literary novels a week. We had wonderful talks about authors and their stories. There was me lugging my precious book club hardbacks around, stacking them on the floor around my house and office. There was her on the other hand, with her snazzy eReader in a decorative cover, slipping it in a backpack and taking hundreds of books with her wherever she went.

My teenagers have learned to love books because they’re surrounded at home, but their friends tell me they “don’t like books”. Those same kids are ‘reading’ and sharing tons of memes, blogs, poems, clever bits of prose. As writers, we understand words are words, and that someone wrote those words no matter the form. Perhaps a new generation is discovering the joys of reading but on their own terms.

The Future is Now

Way back in 2010, as an Indi Author, I lugged cases of books to events, visited bookstores, and mailed flyers to school librarians trying to get my name out there. In 2016 I launched a new photo-illustrated picture book series about rescue animals, only to have a lot of mom’s tell me, “We want a print version, too.” With limited funds, I’m learning a new software program so that I can duplicate the stories in a format that will be acceptable. Then there’s the money I’ll need to print a high-quality colored book, which I will worry about later. For now, I just want to learn the software.

Apparently, people still love holding picture books, but families are more mobile, too. They live in efficiency apartments or neat homes where they don’t want the clutter of books. The business of books and publishing is topsy-turvy, frustrating, ulcer inducing, and the worst migraine headache you can imagine. The good news about being a writer today is that there is a world out there needing original, quality content.

A World Full of Readers

I truly believe that more people are ‘reading’ now than ever before. Their focus is on a screen.

My eReader is bursting and yet I’ll probably buy two more .99 cent special promotion books before the day is done. I will do everything I can to support brick and mortar stores, too. I will tirelessly volunteer and attend events at libraries because there is no better place to introduce kids to the joys of reading. I will promote other authors and their books. But, I’m not giving up my electronic reader. There is no going back.

The only way is forward.