Which social media platforms should I as a writer, have a presence on?
By Rory C. Keel
As we discussed on my blog post last week called Basic Social Media for Writers, that Social media for business has become the norm. For a writer it is no different, you are a business and your customers are your readers.
With literally hundreds of options to choose from such as Facebook, Twitter, Pintrest, LinkedIn, Google+, and YouTube, it could drive a person mad. Before deciding on which social media venue to have a presence, you need to do your research.
First, you need to develop a platform of readership. Choose a B2C social media platform. B2C simply means a business–to-customer platform that will allow you as a business, to focus on your genre and connect with your readers, the customers.
Second, understand what the venue is and how it works.
A Blog is a place to publish thoughts, tips, ideas. Regular blogs provide keyword-rich content for search engines and can help create you as an expert in your field.
Facebook, Google +, Myspace and other similar platforms, are used to connect and interact with your audience with personal and/or business pages
Twitter allows you to follow and connect with a target audience.
Tweeting about your writing with excerpts, answering questions, and offering helpful insights can help to build loyal readership.
YouTube is the top site for user generated video content. It’s a place to share your business by how-to videos, video readings, discussions, or simply a video introducing YOU.
Other social media sites use the medium of photos to share ideas and communication, such as Instagram and Pintrest.
Another type of social media platform is a B2B platform. B2B simply refers to a Business-to-Business platform. In another words a wholesaler to you as a business.
As a writer, you need access to editors, publishers, or agents. You might even need connections with an ink cartridge and paper supply company. You as a business can connect with others who offer services you need.
LinkedIN is an example of this type of platform and has a business focus.
Having the proper research and information, you can begin to formulate an idea of which social media platform to focus your attention.
With that in mind, next week we will discuss how to best manage your social media so that you will still have time to write.