Book Signing Success

By Rory C. Keel

I want to thank Bob “Crocodile” Lile, owner of the Lile Art Gallery, for hosting my book signing, Chicken Soup for the Soul: Inspiration for Writers. Surrounded by beautiful paintings and sculptures on Old Route 66, his gallery made a wonderful setting for a book-signing event.

Book Signings

Book signings are one of many tools a writer can use to market their writing. A signing allows the author to meet and interact with readers while promoting their work. I had the opportunity to meet several interesting people such as car club enthusiasts, a motorcycle rider, and a waitress from a pizza restaurant, all who had their own interesting life stories.

Prepare

Before you can have a successful book signing, you as a writer must prepare.

1. Secure a location. The usual places such as bookstores and libraries are excellent places to start. However, don’t overlook stores or businesses that relate to your story or are in a high traffic area.

2. Bring the necessary supplies. Have a sufficient supply of books and business cards and have the ability to accept payments, whether cash, checks or credit Cards.

Promote

To help you have a successful book signing promote, promote, promote. Place a listing in your local newspaper or community publication. Publish the event on your website, Facebook, Twitter, Linkedin and other social media outlets. If you have a blog, write an entry describing your book-signing event.

Success

The opportunity to meet new people and promote yourself as a writer means success and you might even sell a few books!