IF YOU’RE A NOBODY~
Now Is the Time to Develop a Social Media Platform
Where are you going with your writing? What do you want to achieve in the next year? The next five years?
If you let rejection, lack of cash, family obligations, day job, or whatever excuse distract you from your goals, that’s okay. Writing can be very therapeutic.
However, if you know without a doubt, deep down in your gut, that you will be a successful, published author. You will finish a book and publish it one day through whatever method or opportunity comes your way, then now’s the time to work on your online presence.
This year, one of my goals is to absorb an understanding about social media. Every interview I’ve read and every podcast I’ve listened to has revealed some surprising facts. Authors with sales through the roof have a good grasp on their social media (or in some cases, they hire somebody who does it for them). They set aside time to spend on social media, and they know what works best to reach their target market of readers.
Predictions are that three times as many people will be reading books on their mobile devices in the coming years. It’s been almost a decade since the eBook craze began in the U.S. and then onto England and parts of Europe. Today, the sales for eBooks and iBooks are just beginning to gain world wide appeal.
ESTABLISH A PRESENCE
So where should you be? Twitter? Instagram? Google+? Facebook? Amazon Author Pages? All of the above? Trying to determine this AFTER your book is published is too late. Guess where children’s book authors are finding success in sales and fan interaction? Statistics don’t lie, and several authors swear by Pinterest for selling their indie-published kid lit.
Another indie author swears by Twitter, which generates three times the sales as his other social media posts. Incidentally, I held out from Instagram as long as I could, but now it’s my absolute favorite go to place for following book stores, author news, and the western culture.
One thing about successful authors; they tend to be very statistically and data savvy. Having an understanding of where your sales come from, how each of these sites differ, and what they can do for you as a published author is just good business sense.
LEARN IN DOING
I started posting articles on my website about sites, people, and life in general several years ago. One day the comments reached a frenzy. My blog had gone viral! Not.
In reality my site had been hacked with comments relating to Viagra and Rolex. I deleted thousands and thousands of comments, and blocked the comment option. I learned that there was nothing I could do but delete that site and pay for a redesign. She couldn’t cut and paste because of the risk of transferring the spam virus. So to save money, I retyped all of the content from my blog. Thank goodness I wasn’t up against a hard writing deadline.
The next time stats showed hits in the thousands it actually was a blog post that went viral! Lesson learned.
I could go on and on about the weird things relating to my social media experiences, but you get my point. As with any “job” there is a learning curve. If you’re a newbie writer looking up from the trenches, this is the most fun and less stressed place to be. If you mess up or post something stupid, only a few friends will know. You can laugh about it later over marguerites.
I’ve always believed that doing is learning. Learning is doing. So take a leap. You’ll find tons of information out there to get you started. One of my favorite podcasts is thecreativepenn.com with Joanna Penn.
And for info about a freelance career check out makingalivingwriting.com
This is a great time to be a writer!