By Natalie Bright
You’ve heard the term author platform many times. For most people in
business, it takes years to build connections. Many of the vast
opportunities in social media are free, allowing you to build your platform
before you need to be known as a public person.
Writing is the hardest thing you’ll ever do and marketing yourself is even
more difficult. The writing part, you probably can’t help. The marketing
part can be learned and you can work on promotion at the pace you feel
Fame before the Pub Credit
While you’re working on that great novel, have you considered some of the
other things you can do that will create a fan base and a professional name
for yourself? Every one of the connections you make now equals potential
customers in years to come.
The key to remember is that social media is “social”. You can promote
yourself certainly, and more importantly you can network with other
professionals, discover new favorite authors, communicate with people all
over the world, and find endless knowledge by reading blogs on a array of
topics. It’s an information overload!
Wordsmith Six Blog
The members of my writers critique group started a blog in August of last
year. To be honest, I held out as long as I could on the blogging and
tweeting. In my mind, it made more sense to use every spare second writing
my stories. I was worried that I might have just so many words in me.
Jumping In to Blogging
Today, I have a totally different opinion. Within my writers critique group,
we decided to make a concentrated effort to join the social world out there
and start a blog. We didn’t want to be just one in a zillion. First we did
After much discussion over the course of several meetings we came to the
1) most high traffic sites have a specific theme whether it be political,
mommy bloggers, marketing, crafts, etc.
2) we picked a theme: writing and our journey to publication
3) good bloggers, who have lots of followers, are consistent
4) high traffic blogs have interesting information, and since the members of
our critique group write in many different genres, we felt it would lend a
variety and uniqueness to our posts.
5) the numbers are important, but not something to obsess over. The main
thing you can learn from the statistical analysis is the best times to post
and what topics generate the most hits. Interestingly enough, our highest
traffic seems to be around 2:00 PM in the afternoon.
6) the most popular
Based on the results, we’re doing good and we hope to do better. Every day
we gain more followers. Thanks for following us!