How Do I Manage My Social Media?
By Rory C. Keel
As we have already discovered, social media will help the writer in building their brand, platform or fan base for their writing. Social media is expected in the modern world of technology.
We previously explored the large variety of social media applications available to the writer such as blogs, business-to-customer avenues like Facebook, Twitter and Google+. We also looked at business-to-usiness focused applications such as LinkedIN. And let’s not forget the use of picture and video oriented social media venues such as Pinterest, Instagram, and YouTube.
Managing Social Media
Now that we have a social media presence on the web, how does the writer manage the avenues he or she has chosen?
First, you must understand that social media is NOT FREE.
Are you surprised?
While you may not have pulled out your credit card to set up an account, you will pay by investing either time or money. Your time equals money and unless you are a professional blogger, the hours you spend managing your social media accounts are hours NOT spent on writing projects.
Secondly, you need to understand the different ways to manage your social media accounts.
Individual App Management
This will require you to log on to each application and enter information, reply to messages or requests for followers and manage the account yourself. If you have several different applications this can be time consuming.
The optimum average time one should spend managing all accounts should be no more than 15-20 minutes in the morning and the same amount of time in the afternoon.
Basic Simple Links
Basic simple links in the applications offer the user shortcuts to link them together. By linking these social media platforms, one entry can be made and it will be posted on all applications, saving time and money.
Management Programs and Services
When you achieve your fame as a writer, management services are available to manage these accounts for you. They range from free limited services to different levels of service for various monthly charges.
Next week we will discuss some general tips in using social media.