Twitter in the New Year


Twitter in the New Year

By Natalie Bright

Take a look at this list of names:

Cynthia Leitich-Smith
David Morrell
Christine Taylor-Butler
Elizabeth Hoyt
John Kremer
McDonalds TX Panhandle

Can you tell me what this group has in common?

Give up yet?

All of these people, or place as in the McDonalds, are on Twitter and they followed me back. This is a big deal because they all have way more followers than I do. In all of these cases, I do buy their books, follow their blogs, and repost their tweets, except for McDonalds to which my teenager contributes. I believe that’s how social media works.

It’s not too late to make New Year’s Resolutions is it? I’ve decided to make an effort to be more friendly on Social Media. There’s really no reason to be snooty on Twitter. In my mind, we should all repost and retweet, and more importantly, follow back the people who follows us.

How do you determine who to follow back and who to skip over?

There are local people I know personally who did not follow me back on Twitter. If that’s you, out you go. I’ve had to unfollow a lot of you, so that I can follow back the people who are following me. It just good manners.

In 2015, I promise to be kinder, friendlier, and retweet all things bookish.

You can find Natalie on Twitter @natNKB.

Advertisements

Book Promotion Analysis


Book Promotion Analysis

By Natalie Bright

If you don’t tell anyone about your book, there’s no way they can read it. It’s a basic concept, yet crucial, and with social media at your fingertips the opportunity to tell everyone about your story is endless.

In Your Face

In my opinion, it’s not an opportunity for you to hammer Facebook friends and Twitter followers with constant barrage of “buy my book”. I’ve had to unfollow several authors who take this to the excess. I’m following you as a novelist because I’m interested in YOU as well as your books. Where did your idea come from, your writing process, your hobbies, the weather where you live, places you’ve been to research stories? However, a pic of your recent surgical procedure and wound is definitely TMI. Please don’t over share. What information do you think crosses the boundaries?

Some authors feel more comfortable in keeping a low profile online. I’m always surprised when I discover a great book, but can’t find a website for the author. On the other hand, one author explained that she feels her readers are interested in not only her books, but her personal world as a writer and person. She friends and follows everyone. Two schools of thought; which one do you prefer?

Analytics

Several weeks ago, I blogged about target markets. There are so many amazing tools and apps through a multitude of social media sights enabling you to pinpoint people based on their interests, purchases, careers, etc. I receive several eNewsletters every week on the subject. It truly is mind boggling. Rather than spend a lot of time analyzing and targeting, much the same way that I feel about learning WordPress, I’ve taken a different route. I don’t want to learn how to build a website or graph a bar chart or profile my facebook friends based on their socio economic status. I just want to write. For me, promotion is an ongoing process via a myriad of social media outlets.

Keeping it Simple

One piece of advice about promotion came from Debbie Macomber, and has stuck in my mind for many years. When speaking at a writing conference in Amarillo, she highly recommended that every author add this book to their reference library, 1001 Ways to Market Your Books by John Kremer. Ms. Macomber also advised us to take one piece of advice from this book to heart and never forget: do one thing every day to promote yourself as a professional author, your work, or the industry of books and reading.

image001

Just One Thing

Writing this blog is my one thing, along with promoting another author’s book about marketing in said blog. That’s two things. I guess I’m done for the day. Now back to writing!

What are you using to target readers for your books? How are you spreading the word? Do you think some authors go overboard with the sales pitching?

Happy writing!

nataliebright.com