Book Promotion Analysis
By Natalie Bright
If you don’t tell anyone about your book, there’s no way they can read it. It’s a basic concept, yet crucial, and with social media at your fingertips the opportunity to tell everyone about your story is endless.
In Your Face
In my opinion, it’s not an opportunity for you to hammer Facebook friends and Twitter followers with constant barrage of “buy my book”. I’ve had to unfollow several authors who take this to the excess. I’m following you as a novelist because I’m interested in YOU as well as your books. Where did your idea come from, your writing process, your hobbies, the weather where you live, places you’ve been to research stories? However, a pic of your recent surgical procedure and wound is definitely TMI. Please don’t over share. What information do you think crosses the boundaries?
Some authors feel more comfortable in keeping a low profile online. I’m always surprised when I discover a great book, but can’t find a website for the author. On the other hand, one author explained that she feels her readers are interested in not only her books, but her personal world as a writer and person. She friends and follows everyone. Two schools of thought; which one do you prefer?
Several weeks ago, I blogged about target markets. There are so many amazing tools and apps through a multitude of social media sights enabling you to pinpoint people based on their interests, purchases, careers, etc. I receive several eNewsletters every week on the subject. It truly is mind boggling. Rather than spend a lot of time analyzing and targeting, much the same way that I feel about learning WordPress, I’ve taken a different route. I don’t want to learn how to build a website or graph a bar chart or profile my facebook friends based on their socio economic status. I just want to write. For me, promotion is an ongoing process via a myriad of social media outlets.
Keeping it Simple
One piece of advice about promotion came from Debbie Macomber, and has stuck in my mind for many years. When speaking at a writing conference in Amarillo, she highly recommended that every author add this book to their reference library, 1001 Ways to Market Your Books by John Kremer. Ms. Macomber also advised us to take one piece of advice from this book to heart and never forget: do one thing every day to promote yourself as a professional author, your work, or the industry of books and reading.
Just One Thing
Writing this blog is my one thing, along with promoting another author’s book about marketing in said blog. That’s two things. I guess I’m done for the day. Now back to writing!
What are you using to target readers for your books? How are you spreading the word? Do you think some authors go overboard with the sales pitching?