How Do I Manage My Social Media?


How Do I Manage My Social Media?

By Rory C. Keel

 

As we have already discovered, social media will help the writer in building their brand, platform or fan base for their writing. Social media is expected in the modern world of technology.

We previously explored the large variety of social media applications available to the writer such as blogs, business-to-customer avenues like Facebook, Twitter and Google+. We also looked at business-to-usiness focused applications such as LinkedIN. And let’s not forget the use of picture and video oriented social media venues such as Pinterest, Instagram, and YouTube.

Managing Social Media

Now that we have a social media presence on the web, how does the writer manage the avenues he or she has chosen?

First, you must understand that social media is NOT FREE.

Are you surprised?

While you may not have pulled out your credit card to set up an account, you will pay by investing either time or money. Your time equals money and unless you are a professional blogger, the hours you spend managing your social media accounts are hours NOT spent on writing projects.

Secondly, you need to understand the different ways to manage your social media accounts.

Individual App Management

This will require you to log on to each application and enter information, reply to messages or requests for followers and manage the account yourself. If you have several different applications this can be time consuming.

The optimum average time one should spend managing all accounts should be no more than 15-20 minutes in the morning and the same amount of time in the afternoon.

Basic Simple Links

Basic simple links in the applications offer the user shortcuts to link them together. By linking these social media platforms, one entry can be made and it will be posted on all applications, saving time and money.

Management Programs and Services

When you achieve your fame as a writer, management services are available to manage these accounts for you. They range from free limited services to different levels of service for various monthly charges.

Next week we will discuss some general tips in using social media.

 Roryckeel.com

Which social media platforms should a writer use?


Which social media platforms should I as a writer, have a presence on?

By Rory C. Keel

As we discussed on my blog post last week called Basic Social Media for Writers, that Social media for business has become the norm. For a writer it is no different, you are a business and your customers are your readers.

With literally hundreds of options to choose from such as Facebook, Twitter, Pintrest, LinkedIn, Google+, and YouTube, it could drive a person mad. Before deciding on which social media venue to have a presence, you need to do your research.

RESEARCH

First, you need to develop a platform of readership. Choose a B2C social media platform. B2C simply means a business–to-customer platform that will allow you as a business, to focus on your genre and connect with your readers, the customers.

Second, understand what the venue is and how it works.

A Blog is a place to publish thoughts, tips, ideas. Regular blogs provide keyword-rich content for search engines and can help create you as an expert in your field.

Facebook, Google +, Myspace and other similar platforms, are used to connect and interact with your audience with personal and/or business pages

Twitter allows you to follow and connect with a target audience.

Tweeting about your writing with excerpts, answering questions, and offering helpful insights can help to build loyal readership.

YouTube is the top site for user generated video content. It’s a place to share your business by how-to videos, video readings, discussions, or simply a video introducing YOU.

Other social media sites use the medium of photos to share ideas and communication, such as Instagram and Pintrest.

Another type of social media platform is a B2B platform. B2B simply refers to a Business-to-Business platform. In another words a wholesaler to you as a business.

As a writer, you need access to editors, publishers, or agents. You might even need connections with an ink cartridge and paper supply company. You as a business can connect with others who offer services you need.

LinkedIN is an example of this type of platform and has a business focus.

Having the proper research and information, you can begin to formulate an idea of which social media platform to focus your attention.

With that in mind, next week we will discuss how to best manage your social media so that you will still have time to write.

 

Basic Social Media for Writers


Basic Social Media for Writers 

By Rory C. Keel

 

After mountains of research, hours of keeping my rear end in the chair and wearing out the keyboard, they expect me to do what?

Yes, that’s right, as a writer you need to have an internet presence on social media.

Recently, I was asked to present some basic materials about social media, to the Ranch House writers, a group of writers who occasionally gather for a meal and encouragement from others in the writing community.

This blog will be the first in a series of four, dealing with the basics of social media for writers.

What is Social Media

Simply put, social media is a varied group of internet based applications that allow YOU to create and share content.

Early in the development of the internet, most websites were static. In other words, much like a billboard on the highway, it was costly to change and no had ability to interact with consumers.

Today, social media platforms give writers the ability to create, share, discuss ideas, and publish user-generated materials.

These applications are often categorized into groups such as networking sites, blog sites, video Sharing sites and even photo sharing sites. There are hundreds of applications and Facebook, Twitter, Google +, YouTube and Flickr are just a few examples.

Will Social Media benefit me as a writer?

While there are many reasons an individual might use social media, for the writer it’s as simple as Business 101.

Writing is a business

Have you ever read the reviews of a restaurant before going out to dinner? Have you ever researched someone on Facebook, Twitter or LinkedIN, before meeting for an appointment?

It is estimated that in 2015, 93 percent of all businesses will use some form of social media. For both consumers and businesses it has become the norm and is expected.

Using Social Media

Using social media as a writer allows easy communication between you and your readers. It is a medium that allows the ability to develop relationships by having accessibility to groups where individual time is not possible.

And finally, social media allows you multiple mediums to develop your brand as a writer. By blogging, posting, tweeting, google plus-ing, you can establish yourself as a writer and build a large readership.

Next Tuesday we will discuss which social media platform to use. See ya’ then!

 

WHAT’S IN A NAME?


WHAT’S IN A NAME?

By Rory C. Keel

“Okay, somebody write a quick blog on trying to find a name for your blog!”

                                                                                             –Natalie Bright

Choosing the one specific term that describes six different writers with very different styles and genres, can be a daunting task. One would think that such an imaginative group could quickly produce a name so extraordinary, so remarkable that the mere mention of it would describe each individual and their genres perfectly. We settled on something a little less complicated.

Choosing the Name

So, how did we choose the name? We tossed words onto a dry erase board, and then the six of us wrestled them around until one stood up and screamed, “Pick Me!” And what is the name that captures the essence of our critique group?

Wordsmith Six

Wordsmith Six consists of six writers who cover the spectrum in genres—a group of a half-dozen close friends who love words, whether we’re reading, writing or researching them. We have individuals who write Women’s Fiction, Historical, Inspirational and Screenplay. Others love Romance, Western, Christian fiction and Middle grade children’s books. Included are authors with published Fiction and Nonfiction books, TV Documentaries, Song Lyrics, Humor and yes, even HORROR.

We have lots of stories to tell and you’re invited to follow along.

Rory C. Keel

Ten Steps To Become A Better Writer

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Wedge of Writing

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Stay on Course


Stay on Course

By Rory C. Keel

In writing, most authors have a general direction for their story. However, a story will often veer off course and become confusing. While it is understood that part of the story is developed during the writing, subplots or irrelevant information should not take over and distract from the main story.

Causes that often affect the writer

  1. Personal or family difficulties – At times during our lives we experience various personal difficulties or family changes. A new baby welcomed into the family, a change in where we live or even the death of a family member can have a profound affect on the writer.
  2. Outlook of life due to the writer’s life changing course – Sometime our outlook and personal views on life can change due to social events or national emergencies such as a war or other national tragedy.
  3. Lack of prepared story research and material – With the many great ideas for a story there must be research. That one “Ah-hah!” moment will quickly run out of steam or fall off the track when we don’t prepare the material.
  4. A change of mind during the writing – This happens most often when we take too long to write. When time stretches over our story we begin to overthink our Idea and frustration sets in.

While the writer needs to allow flexibility for background and characters to develop, these things give fullness to the story and shouldn’t drive the direction of the story.

The good story divergence is the one that causes a change but still holds within the original framework of the story. The bad story divergence jumps out of the frame and pulls the story off course.

 

 

Stay on Course


Stay on Course

By Rory C. Keel

In writing, most authors have a general direction for their story. However, a story will often veer off course and become confusing. While it is understood that part of the story is developed during the writing, subplots or irrelevant information should not take over and distract from the main story.

Causes that often affect the writer

  1. Personal or family difficulties – At times during our lives we experience various personal difficulties or family changes. A new baby welcomed into the family, a change in where we live or even the death of a family member can have a profound affect on the writer.
  2. Outlook of life due to the writer’s life changing course – Sometime our outlook and personal views on life can change due to social events or national emergencies such as a war or other national tragedy.
  3. Lack of prepared story research and material – With the many great ideas for a story there must be research. That one “Ah-hah!” moment will quickly run out of steam or fall off the track when we don’t prepare the material.
  4. A change of mind during the writing – This happens most often when we take too long to write. When time stretches over our story we begin to overthink our Idea and frustration sets in.

While the writer needs to allow flexibility for background and characters to develop, these things give fullness to the story and shouldn’t drive the direction of the story.

The good story divergence is the one that causes a change but still holds within the original framework of the story. The bad story divergence jumps out of the frame and pulls the story off course.

 

 

Stockpile People


Stockpile People

By Rory C. Keel

 

A writer needs to have a stockpile of people. No, not like in the movie Texas Chainsaw Massacre, but a file full of descriptions, characteristics and quirks of real people.

The truth is that all characters are based somehow on actual people. Think about it, even the characters you invent are based on elements taken from real people. The people you place on the page come from someone that you, as the writer, have seen or come in contact with, either personally or by hearsay.

The Gathering

To place these characters on your page, you must own them, every part of them the good, the bad, and the ugly. To do this you need to try and understand real people. Interact with them, watch them and observe their condition in life. When you finally know them, they are yours. Gather them up and stockpile them by writing them in a file. They will be glad to repeat their behaviors on the pages of your writing.

Roryckeel.com