Which social media platforms should a writer use?

Posted on March 22, 2016 by wordsmithsix

Which social media platforms should I as a writer, have a presence on?

By Rory C. Keel

As we discussed on my blog post last week called Basic Social Media for Writers, that Social media for business has become the norm. For a writer it is no different, you are a business and your customers are your readers.

With literally hundreds of options to choose from such as Facebook, Twitter, Pintrest, LinkedIn, Google+, and YouTube, it could drive a person mad. Before deciding on which social media venue to have a presence, you need to do your research.

RESEARCH

First, you need to develop a platform of readership. Choose a B2C social media platform. B2C simply means a business–to-customer platform that will allow you as a business, to focus on your genre and connect with your readers, the customers.

Second, understand what the venue is and how it works.

A Blog is a place to publish thoughts, tips, ideas. Regular blogs provide keyword-rich content for search engines and can help create you as an expert in your field.

Facebook, Google +, Myspace and other similar platforms, are used to connect and interact with your audience with personal and/or business pages

Twitter allows you to follow and connect with a target audience.

Tweeting about your writing with excerpts, answering questions, and offering helpful insights can help to build loyal readership.

YouTube is the top site for user generated video content. It’s a place to share your business by how-to videos, video readings, discussions, or simply a video introducing YOU.

Other social media sites use the medium of photos to share ideas and communication, such as Instagram and Pintrest.

Another type of social media platform is a B2B platform. B2B simply refers to a Business-to-Business platform. In another words a wholesaler to you as a business.

As a writer, you need access to editors, publishers, or agents. You might even need connections with an ink cartridge and paper supply company. You as a business can connect with others who offer services you need.

LinkedIN is an example of this type of platform and has a business focus.

Having the proper research and information, you can begin to formulate an idea of which social media platform to focus your attention.

With that in mind, next week we will discuss how to best manage your social media so that you will still have time to write.

Basic Social Media for Writers

Posted on March 15, 2016 by wordsmithsix

Basic Social Media for Writers

By Rory C. Keel

After mountains of research, hours of keeping my rear end in the chair and wearing out the keyboard, they expect me to do what?

Yes, that’s right, as a writer you need to have an internet presence on social media.

Recently, I was asked to present some basic materials about social media, to the Ranch House writers, a group of writers who occasionally gather for a meal and encouragement from others in the writing community.

This blog will be the first in a series of four, dealing with the basics of social media for writers.

What is Social Media

Simply put, social media is a varied group of internet based applications that allow YOU to create and share content.

Early in the development of the internet, most websites were static. In other words, much like a billboard on the highway, it was costly to change and no had ability to interact with consumers.

Today, social media platforms give writers the ability to create, share, discuss ideas, and publish user-generated materials.

These applications are often categorized into groups such as networking sites, blog sites, video Sharing sites and even photo sharing sites. There are hundreds of applications and Facebook, Twitter, Google +, YouTube and Flickr are just a few examples.

Will Social Media benefit me as a writer?

While there are many reasons an individual might use social media, for the writer it’s as simple as Business 101.

Writing is a business

Have you ever read the reviews of a restaurant before going out to dinner? Have you ever researched someone on Facebook, Twitter or LinkedIN, before meeting for an appointment?

It is estimated that in 2015, 93 percent of all businesses will use some form of social media. For both consumers and businesses it has become the norm and is expected.

Using Social Media

Using social media as a writer allows easy communication between you and your readers. It is a medium that allows the ability to develop relationships by having accessibility to groups where individual time is not possible.

And finally, social media allows you multiple mediums to develop your brand as a writer. By blogging, posting, tweeting, google plus-ing, you can establish yourself as a writer and build a large readership.

Next Tuesday we will discuss which social media platform to use. See ya’ then!

roryckeel.com

IF YOU’RE A NOBODY~Now Is the Time to Develop a Social Media Platform

Posted on March 7, 2016 by wordsmithsix

IF YOU’RE A NOBODY~

Now Is the Time to Develop a Social Media Platform

Natalie Bright

Where are you going with your writing? What do you want to achieve in the next year? The next five years?

If you let rejection, lack of cash, family obligations, day job, or whatever excuse distract you from your goals, that’s okay. Writing can be very therapeutic.

However, if you know without a doubt, deep down in your gut, that you will be a successful, published author. You will finish a book and publish it one day through whatever method or opportunity comes your way, then now’s the time to work on your online presence.

This year, one of my goals is to absorb an understanding about social media. Every interview I’ve read and every podcast I’ve listened to has revealed some surprising facts. Authors with sales through the roof have a good grasp on their social media (or in some cases, they hire somebody who does it for them). They set aside time to spend on social media, and they know what works best to reach their target market of readers.

Predictions are that three times as many people will be reading books on their mobile devices in the coming years. It’s been almost a decade since the eBook craze began in the U.S. and then onto England and parts of Europe. Today, the sales for eBooks and iBooks are just beginning to gain world wide appeal.

ESTABLISH A PRESENCE

So where should you be? Twitter? Instagram? Google+? Facebook? Amazon Author Pages? All of the above? Trying to determine this AFTER your book is published is too late. Guess where children’s book authors are finding success in sales and fan interaction? Statistics don’t lie, and several authors swear by Pinterest for selling their indie-published kid lit.

Another indie author swears by Twitter, which generates three times the sales as his other social media posts. Incidentally, I held out from Instagram as long as I could, but now it’s my absolute favorite go to place for following book stores, author news, and the western culture.

One thing about successful authors; they tend to be very statistically and data savvy. Having an understanding of where your sales come from, how each of these sites differ, and what they can do for you as a published author is just good business sense.

LEARN IN DOING

I started posting articles on my website about sites, people, and life in general several years ago. One day the comments reached a frenzy. My blog had gone viral! Not.

In reality my site had been hacked with comments relating to Viagra and Rolex. I deleted thousands and thousands of comments, and blocked the comment option. I learned that there was nothing I could do but delete that site and pay for a redesign. She couldn’t cut and paste because of the risk of transferring the spam virus. So to save money, I retyped all of the content from my blog. Thank goodness I wasn’t up against a hard writing deadline.

The next time stats showed hits in the thousands it actually was a blog post that went viral! Lesson learned.

I could go on and on about the weird things relating to my social media experiences, but you get my point. As with any “job” there is a learning curve. If you’re a newbie writer looking up from the trenches, this is the most fun and less stressed place to be. If you mess up or post something stupid, only a few friends will know. You can laugh about it later over marguerites.

I’ve always believed that doing is learning. Learning is doing. So take a leap. You’ll find tons of information out there to get you started. One of my favorite podcasts is thecreativepenn.com with Joanna Penn.

And for info about a freelance career check out makingalivingwriting.com

This is a great time to be a writer!

Nataliebright.com

THE HASHTAG

Posted on October 19, 2015 by wordsmithsix

THE HASHTAG

Since opening an Instagram account, I’ve become fascinated by the power of the hashtags.

Hashtags are words preceded by the pound symbol (without spaces). These key words or phrases categorize posts. For example I use #TexasPanhandle on every one of my Instragram pictures. Through the use these key words and phrases, you can follow anything of interest including places, people, hobbies, food, fashion, special interest groups, companies, TV shows, movies, etc.

The birthplace of the hashtag symbol first happened on Twitter. Discussions became trackable and content can be organized using hashtags. Twitter hashtags allows for “trends”, or specific topics in conversation that you’d like to follow or become engaged by posting comments.

So how can writers benefit from using hashtags?

Create hashtags for your book titles, character names, author events, or use key topics that relate to your books when you post something.

Social media sites such as Facebook, Google+, Tumblr, Pinterest, Vine utilize hashtags to maximize shareability. Popular hashtags will help you pick up followers who are interested in the same things, and will help you discover new accounts. So what’s popular or trending now, you might ask. Go to hashtags.org to find out.

Follow me on Twitter, Pinterest and Instagram! Links are located on the home page of my website at www.nataliebright.com

#havefun #write

General Tips on Using Social Media

Posted on June 16, 2015 by wordsmithsix

General Tips on Using Social Media

By Rory C. Keel

Now that you have jumped into the deep end of the pool of social media, here are a few tips to keep you afloat.

Double–check content, editing errors

Before hitting the enter button, check your writing for content and editing errors. Bad grammar and incorrect content will cause the reader to lose interest in what you post.

Be consistent

Keep your online presence active for your readers. By posting regularly, you develop your brand and credibility in your writing.

Reply

When you begin to build a platform on your social media, participate with them by replying to questions, offer helpful content, “LIKE”, “Share”, “follow”, “Plus” others to build your fan base.

Keep tone positive, uplifting

Nobody likes a grouch. Readers will become weary if every post is a gripe or complaint. While you may be frustrated, agitated, or you’re just plain mad, keep your writing positive.

Politics, social issues & religion

Talk about hot topics. Nothing creates a fire more than politics, religion or a social issue. If the focus of your work is in one of these occupations it’s a given that your focus will necessitate writing about them. However, you need to understand that by getting involved in a debate online you could limit your followers. You have the right to post on any topic, but others have right to block your writing.

Roryckeel.com

How Do I Manage My Social Media?

Posted on June 9, 2015 by wordsmithsix

How Do I Manage My Social Media?

By Rory C. Keel

As we have already discovered, social media will help the writer in building their brand, platform or fan base for their writing. Social media is expected in the modern world of technology.

We previously explored the large variety of social media applications available to the writer such as blogs, business-to-customer avenues like Facebook, Twitter and Google+. We also looked at business-to-usiness focused applications such as LinkedIN. And let’s not forget the use of picture and video oriented social media venues such as Pinterest, Instagram, and YouTube.

Managing Social Media

Now that we have a social media presence on the web, how does the writer manage the avenues he or she has chosen?

First, you must understand that social media is NOT FREE.

Are you surprised?

While you may not have pulled out your credit card to set up an account, you will pay by investing either time or money. Your time equals money and unless you are a professional blogger, the hours you spend managing your social media accounts are hours NOT spent on writing projects.

Secondly, you need to understand the different ways to manage your social media accounts.

Individual App Management

This will require you to log on to each application and enter information, reply to messages or requests for followers and manage the account yourself. If you have several different applications this can be time consuming.

The optimum average time one should spend managing all accounts should be no more than 15-20 minutes in the morning and the same amount of time in the afternoon.

Basic Simple Links

Basic simple links in the applications offer the user shortcuts to link them together. By linking these social media platforms, one entry can be made and it will be posted on all applications, saving time and money.

Management Programs and Services

When you achieve your fame as a writer, management services are available to manage these accounts for you. They range from free limited services to different levels of service for various monthly charges.

Next week we will discuss some general tips in using social media.

Roryckeel.com

Which social media platforms should a writer use?

Posted on June 2, 2015 by wordsmithsix