How Do I Manage My Social Media?

How Do I Manage My Social Media?

By Rory C. Keel


As we have already discovered, social media will help the writer in building their brand, platform or fan base for their writing. Social media is expected in the modern world of technology.

We previously explored the large variety of social media applications available to the writer such as blogs, business-to-customer avenues like Facebook, Twitter and Google+. We also looked at business-to-usiness focused applications such as LinkedIN. And let’s not forget the use of picture and video oriented social media venues such as Pinterest, Instagram, and YouTube.

Managing Social Media

Now that we have a social media presence on the web, how does the writer manage the avenues he or she has chosen?

First, you must understand that social media is NOT FREE.

Are you surprised?

While you may not have pulled out your credit card to set up an account, you will pay by investing either time or money. Your time equals money and unless you are a professional blogger, the hours you spend managing your social media accounts are hours NOT spent on writing projects.

Secondly, you need to understand the different ways to manage your social media accounts.

Individual App Management

This will require you to log on to each application and enter information, reply to messages or requests for followers and manage the account yourself. If you have several different applications this can be time consuming.

The optimum average time one should spend managing all accounts should be no more than 15-20 minutes in the morning and the same amount of time in the afternoon.

Basic Simple Links

Basic simple links in the applications offer the user shortcuts to link them together. By linking these social media platforms, one entry can be made and it will be posted on all applications, saving time and money.

Management Programs and Services

When you achieve your fame as a writer, management services are available to manage these accounts for you. They range from free limited services to different levels of service for various monthly charges.

Next week we will discuss some general tips in using social media.

Which social media platforms should a writer use?

Which social media platforms should I as a writer, have a presence on?

By Rory C. Keel

As we discussed on my blog post last week called Basic Social Media for Writers, that Social media for business has become the norm. For a writer it is no different, you are a business and your customers are your readers.

With literally hundreds of options to choose from such as Facebook, Twitter, Pintrest, LinkedIn, Google+, and YouTube, it could drive a person mad. Before deciding on which social media venue to have a presence, you need to do your research.


First, you need to develop a platform of readership. Choose a B2C social media platform. B2C simply means a business–to-customer platform that will allow you as a business, to focus on your genre and connect with your readers, the customers.

Second, understand what the venue is and how it works.

A Blog is a place to publish thoughts, tips, ideas. Regular blogs provide keyword-rich content for search engines and can help create you as an expert in your field.

Facebook, Google +, Myspace and other similar platforms, are used to connect and interact with your audience with personal and/or business pages

Twitter allows you to follow and connect with a target audience.

Tweeting about your writing with excerpts, answering questions, and offering helpful insights can help to build loyal readership.

YouTube is the top site for user generated video content. It’s a place to share your business by how-to videos, video readings, discussions, or simply a video introducing YOU.

Other social media sites use the medium of photos to share ideas and communication, such as Instagram and Pintrest.

Another type of social media platform is a B2B platform. B2B simply refers to a Business-to-Business platform. In another words a wholesaler to you as a business.

As a writer, you need access to editors, publishers, or agents. You might even need connections with an ink cartridge and paper supply company. You as a business can connect with others who offer services you need.

LinkedIN is an example of this type of platform and has a business focus.

Having the proper research and information, you can begin to formulate an idea of which social media platform to focus your attention.

With that in mind, next week we will discuss how to best manage your social media so that you will still have time to write.


Basic Social Media for Writers

Basic Social Media for Writers 

By Rory C. Keel


After mountains of research, hours of keeping my rear end in the chair and wearing out the keyboard, they expect me to do what?

Yes, that’s right, as a writer you need to have an internet presence on social media.

Recently, I was asked to present some basic materials about social media, to the Ranch House writers, a group of writers who occasionally gather for a meal and encouragement from others in the writing community.

This blog will be the first in a series of four, dealing with the basics of social media for writers.

What is Social Media

Simply put, social media is a varied group of internet based applications that allow YOU to create and share content.

Early in the development of the internet, most websites were static. In other words, much like a billboard on the highway, it was costly to change and no had ability to interact with consumers.

Today, social media platforms give writers the ability to create, share, discuss ideas, and publish user-generated materials.

These applications are often categorized into groups such as networking sites, blog sites, video Sharing sites and even photo sharing sites. There are hundreds of applications and Facebook, Twitter, Google +, YouTube and Flickr are just a few examples.

Will Social Media benefit me as a writer?

While there are many reasons an individual might use social media, for the writer it’s as simple as Business 101.

Writing is a business

Have you ever read the reviews of a restaurant before going out to dinner? Have you ever researched someone on Facebook, Twitter or LinkedIN, before meeting for an appointment?

It is estimated that in 2015, 93 percent of all businesses will use some form of social media. For both consumers and businesses it has become the norm and is expected.

Using Social Media

Using social media as a writer allows easy communication between you and your readers. It is a medium that allows the ability to develop relationships by having accessibility to groups where individual time is not possible.

And finally, social media allows you multiple mediums to develop your brand as a writer. By blogging, posting, tweeting, google plus-ing, you can establish yourself as a writer and build a large readership.

Next Tuesday we will discuss which social media platform to use. See ya’ then!


Twitter in the New Year

Twitter in the New Year

By Natalie Bright

Take a look at this list of names:

Cynthia Leitich-Smith
David Morrell
Christine Taylor-Butler
Elizabeth Hoyt
John Kremer
McDonalds TX Panhandle

Can you tell me what this group has in common?

Give up yet?

All of these people, or place as in the McDonalds, are on Twitter and they followed me back. This is a big deal because they all have way more followers than I do. In all of these cases, I do buy their books, follow their blogs, and repost their tweets, except for McDonalds to which my teenager contributes. I believe that’s how social media works.

It’s not too late to make New Year’s Resolutions is it? I’ve decided to make an effort to be more friendly on Social Media. There’s really no reason to be snooty on Twitter. In my mind, we should all repost and retweet, and more importantly, follow back the people who follows us.

How do you determine who to follow back and who to skip over?

There are local people I know personally who did not follow me back on Twitter. If that’s you, out you go. I’ve had to unfollow a lot of you, so that I can follow back the people who are following me. It just good manners.

In 2015, I promise to be kinder, friendlier, and retweet all things bookish.

You can find Natalie on Twitter @natNKB.

Book Signing Success

Book Signing Success

By Rory C. Keel

I want to thank Bob “Crocodile” Lile, owner of the Lile Art Gallery, for hosting my book signing, Chicken Soup for the Soul: Inspiration for Writers. Surrounded by beautiful paintings and sculptures on Old Route 66, his gallery made a wonderful setting for a book-signing event.

Book Signings

Book signings are one of many tools a writer can use to market their writing. A signing allows the author to meet and interact with readers while promoting their work. I had the opportunity to meet several interesting people such as car club enthusiasts, a motorcycle rider, and a waitress from a pizza restaurant, all who had their own interesting life stories.


Before you can have a successful book signing, you as a writer must prepare.

1. Secure a location. The usual places such as bookstores and libraries are excellent places to start. However, don’t overlook stores or businesses that relate to your story or are in a high traffic area.

2. Bring the necessary supplies. Have a sufficient supply of books and business cards and have the ability to accept payments, whether cash, checks or credit Cards.


To help you have a successful book signing promote, promote, promote. Place a listing in your local newspaper or community publication. Publish the event on your website, Facebook, Twitter, Linkedin and other social media outlets. If you have a blog, write an entry describing your book-signing event.


The opportunity to meet new people and promote yourself as a writer means success and you might even sell a few books!

Book Promotion Analysis

Book Promotion Analysis

By Natalie Bright

If you don’t tell anyone about your book, there’s no way they can read it. It’s a basic concept, yet crucial, and with social media at your fingertips the opportunity to tell everyone about your story is endless.

In Your Face

In my opinion, it’s not an opportunity for you to hammer Facebook friends and Twitter followers with constant barrage of “buy my book”. I’ve had to unfollow several authors who take this to the excess. I’m following you as a novelist because I’m interested in YOU as well as your books. Where did your idea come from, your writing process, your hobbies, the weather where you live, places you’ve been to research stories? However, a pic of your recent surgical procedure and wound is definitely TMI. Please don’t over share. What information do you think crosses the boundaries?

Some authors feel more comfortable in keeping a low profile online. I’m always surprised when I discover a great book, but can’t find a website for the author. On the other hand, one author explained that she feels her readers are interested in not only her books, but her personal world as a writer and person. She friends and follows everyone. Two schools of thought; which one do you prefer?


Several weeks ago, I blogged about target markets. There are so many amazing tools and apps through a multitude of social media sights enabling you to pinpoint people based on their interests, purchases, careers, etc. I receive several eNewsletters every week on the subject. It truly is mind boggling. Rather than spend a lot of time analyzing and targeting, much the same way that I feel about learning WordPress, I’ve taken a different route. I don’t want to learn how to build a website or graph a bar chart or profile my facebook friends based on their socio economic status. I just want to write. For me, promotion is an ongoing process via a myriad of social media outlets.

Keeping it Simple

One piece of advice about promotion came from Debbie Macomber, and has stuck in my mind for many years. When speaking at a writing conference in Amarillo, she highly recommended that every author add this book to their reference library, 1001 Ways to Market Your Books by John Kremer. Ms. Macomber also advised us to take one piece of advice from this book to heart and never forget: do one thing every day to promote yourself as a professional author, your work, or the industry of books and reading.


Just One Thing

Writing this blog is my one thing, along with promoting another author’s book about marketing in said blog. That’s two things. I guess I’m done for the day. Now back to writing!

What are you using to target readers for your books? How are you spreading the word? Do you think some authors go overboard with the sales pitching?

Happy writing!

Marketing, Promotion, Social Media

Marketing, Promotion, Social Media

By Natalie Bright

The concept of marketing has changed greatly over the years since I minored in this vocation in college. We learned about target markets and ad copy, much the same terms used today, but a marketing plan involved the precise art of ‘targeting’ a clearly identified group of consumers through printed magazine and newspaper ads, snail mail flyers, radio, television, and other buzz generating tools.  It was a labor intensive process utilizing lots of brain power in which timing was the key. Everything relating to that product or service had to hit consumers from all avenues at the same time. Sales numbers provided measurable results. If you were serious about selling, a marketing plan was best left to the professionals.

In my opinion, promotion on the other hand was ongoing, and included everything related to that product such as the author or owner, the store front, etc. In the case of authors, they kept writing and waited for their publisher to identify a plan for marketing their latest release. Not that long ago, options left up to authors were snail mail postcards, speaking events and bookstore autographing.

It’s a New Day!

Times have changed. In my mind, the distinctions between marketing and promotion have blurred.  Authors have an abundance of promotional options available, and the concept of identifying a specific ‘target audience’ has basically been thrown out the window. Let’s tell everybody we know, and they’ll share with everybody they know, and someone, somewhere will discover our book.  This realization hit me in a big way this past month.

One of my short stories, which I had written in 2006, was selected for an anthology published by a university press released during this past holiday. You might have seen the blog post about it right here on Wordsmith Six, WEST TEXAS CHRISTMAS STORIES is a collection of stories by West Texas authors by ACU Press, compiled and edited by Glenn Dromgoole.

The publisher asked that authors help promote the book. As most university presses have extremely limited budgets, I wasn’t surprised at this request. I tweeted, Facebooked, and sent private emails to friends and family sharing the news. I also gave away numerous review copies, asking people to please post on Goodreads and Amazon. A specific marketing plan was never considered.

Promotion Results

Recently I began receiving notes of appreciation about how much people had enjoyed the collection of stories. My Uncle gave copies to all of his friends in Colorado. One of my high school English teachers sent me a message through Facebook saying how much she enjoyed the book, and shared that they had sent copies to all of their friends which included a star by my name. She also asked that I let her know when my next book comes out. So, wow! How does a little collection of holiday stories grow legs like that and go places?

The great thing about social media is that it’s everywhere, can be done anytime, and is nonstop.  The bad thing about social media is that it’s everywhere, day or night exhausting, immeasurable, and can rule your life.  There’s no way to know where your tweets will land. There’s no immediate result that you can attribute to your efforts, so don’t even stress over it. The good thing about being an author in today’s social media climate is that we can do something everyday to promote ourselves and our work. It only takes a few seconds, and then we can go back to writing.

Oh, The Place You Might Go!

How many social media outlets are you utilizing? Even if you’re new to writing and unpublished, start today and begin building your social network. You can never imagine the places it may take you and your work. And as I’ve learned, don’t give up on your work. You never know where it might land, even years later.

Thanks for following Wordsmith Six, and please SHARE our posts with your friends!

The Social Network

The Social Network

 By Rory C. Keel

For a writer, social networking sites are beneficial in several ways. First, they can help you make connections with other writers who are trying to achieve the same goals. The ability to discuss with others the techniques that work, and those that might not, can help you as a writer avoid mistakes and pitfalls by increasing your knowledge of the writing craft.

Second, social networking sites can provide the ability to contact and reach out to successful writers and their publishers, creating opportunities that you might not otherwise have. Due to the high volume of manuscripts received by publishers, many good writers may be overlooked. By networking with publishers, agents, and the authors who write for them, your connections could turn into an asset when you are ready to seek publication.

Third is marketing. As much as we would like for our writing to sell itself, or for our publishers to do all the marketing, we will need to do some of it, if not most, for ourselves. A majority of publishers will want to know your platform – in other words, do you have an audience? With social networking sites, you can develop a potential vast audience for your writing.

PPW Window, Volume 2009, Issue 6, Presidents report By Rory Craig Keel

Make a fortune by doing nothing!

Make a fortune by doing nothing! 

If you’ve been around the block once, you’ve heard them, the get rich quick schemes. “Work part time for thousands of dollars a week!” “Get rich with minimal or no effort!”

Get Rich

Let’s get real. Most people run from this kind of hyped up claims—or do we?

Somehow the idea that a new writer can write a book, publish it and sit back to rake in the money without any work is alive and well today.

You may have an agent and a publishing house contract, and yes, you may have a good book, but the world doesn’t know it. You must promote it.


By every means possible you must promote your work: word of mouth, business cards and fliers, libraries, writing conferences and book signings. Use electronic promotions such as a website or a blog. Social media outlets like Twitter, Facebook, Myspace, and Pinterest also create large platforms for your writing.


The truth is if you are going to be successful, you not only have to write a good book, but you must work hard and sell it too.

Rory C. Keel